Should marketing focus on quantity or quality?

 Blog #2 

Should marketing focus on quantity or quality?

We see businesses market themselves every single day, all around us whether it be on a billboard or a news article in the form of ads and what not. But why are there so many ads? Why do businesses promote themselves so much? The answer to all of these questions may be simple, but before we dive into them we need to understand what marketing is.

Marketing isn't just about placing ads all round us in the chance of us getting attracted and buying the product or service the business offers. It is about identifying and meeting the needs of customers which is done in a profitable manner. Once a business in successful in this, it is then that they uses adverts to show consumers/customers that they have understood they're needs in hopes of them buying the businesses products/services instead of competitors.

Coming back to our topic. Should marketing focus on quantity or quality?

Like every other resource in this world, the finance available to a business is also in limited supply(scarce). So should businesses produce a great number of subpar/average ads or fewer ads that convey a sense of quality?


Quality                            VS                        Quantity



An example of a large number of average ads is the company Coca-Cola. We see their adverts everywhere, in major sport events, ad breaks between your tv show, social media etc. These ads are very simple, they display the image of a refreshing drink on a hot summers day that once consumes makes you cherish it. Such ads may be similar to all other soft drink ads but due to the excessive advertising emphasised by Coca-Cola, when we thing of a cool drink we think of Coca-Cola and that is why excessive marketing can be an advantage. It helps register the brand into the viewer of the advert, making them potential customers. This form of advertising can also help improve the company's brand image as seeing so many ads makes the viewer assume the company is well known and the best out of competitors. Each advert has a minute effect, but once you combine all of them it results in a major impact being created.




Now lets move onto a small number of higher quality ads. One such company that follows this method of advertising is the company Apple. Apple’s advertising campaigns are characterized by attention to detail, artistry, and the use of catchy images and music. Their groundbreaking "Think Different" campaign in the 1990s featured historical figures and emphasized the company's innovative spirit. Recent campaigns such as the "Shot on iPhone" series showcase the iPhone's camera capabilities by capturing stunning and stunning photos taken by everyday users
By running a few high-profile ads, Apple creates a lasting impact and wins a strong brand identity. Their brands are often cultural touchstones and generate widespread appeal in the business world and beyond.















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