Commerce Chronicles

 Blog #2  Should marketing focus on quantity or quality ? We see businesses market themselves every single day, all around us whether it be on a billboard or a news article in the form of ads and what not. But why are there so many ads? Why do businesses promote themselves so much? The answer to all of these questions may be simple, but before we dive into them we need to understand what marketing is. Marketing isn't just about placing ads all round us in the chance of us getting attracted and buying the product or service the business offers. It is about identifying and meeting the needs of customers which is done in a profitable manner. Once a business in successful in this, it is then that they uses adverts to show consumers/customers that they have understood they're needs in hopes of them buying the businesses products/services instead of competitors. Coming back to our topic. Should marketing focus on quantity or quality? Like every other resource in this world, the finan

  Why has entrepreneurship seen a boom since COVID-19? Data collected from Forbes.com shows that in 2020, developed countries such as the USA, UK, and Japan saw significant increases in the number of new businesses registered. The USA alone witnessed a 90% increase in new start-ups compared to 2019 which was an all time high for the country. What has caused this sudden spark in the population to take risks and start new business ventures and how has the pandemic played a role?  I personally believe the excessive leisur e time the pandemic offered might have played a crucial role in supporting this data. Since the whole world was forced into a lockdown, people remained comfortable in their homes and were provided with the opportunity to endeavour into new skills or might have even become proficient in one thing or the other , and this might have led individuals into converting these new found skills into a possible business venture. Graph representing number of new businesses register